Legal

Privacy Policy

The Pond Jumper — Effective date: 1 November 2026

1. Who we are

The Pond Jumper is a trading name of Sara Stewart, a sole trader operating in the United Kingdom.

For the purposes of UK data protection law, Sara Stewart is the data controller responsible for personal information collected through The Pond Jumper website, client enquiries, consultations and business operations.

Contact details

Sara Stewart, trading as The Pond Jumper 11 Assarts Road Malvern, WR14 4HW United Kingdom

2. Information we collect

Depending on how you interact with us, we may collect:

  • Your name, business name and contact details.
  • Information about your business, services, customers and website requirements.
  • Information provided during telephone calls, face-to-face consultations and email correspondence.
  • Logos, photographs, testimonials and other materials you provide for your website.
  • Correspondence and project notes.
  • Information necessary for quotations, invoices, payments and ongoing website services.
  • Technical information about visits to our website, where collected through our hosting, security or analytics systems.

Please avoid providing sensitive personal information unless it is genuinely necessary and we have agreed an appropriate method for receiving it.

3. How we use your information

We use personal information to:

  • Respond to enquiries and requests for quotations.
  • Discuss, plan, design and build websites.
  • Communicate with customers about their projects.
  • Provide website hosting, maintenance and related services.
  • Maintain business, payment and accounting records.
  • Manage the security and operation of our website and services.
  • Understand website performance where analytics tools are used.

We do not sell personal information.

4. Our lawful bases for processing

We process personal information under the following lawful bases, where applicable:

Contract: To take steps at your request before entering into an agreement and to deliver services under an existing agreement.

Legitimate interests: To respond to general business enquiries, administer our business, maintain appropriate records and protect our systems. These interests are balanced against your rights and expectations.

Legal obligation: To meet applicable accounting, tax and other legal requirements.

Consent: Where consent is required, including for non-essential cookies or particular optional communications.

Where processing relies on consent, you may withdraw it at any time.

5. Client consultations and project information

When you enquire about our services or become a customer, we may collect information about your business and website requirements through telephone conversations, face-to-face meetings, email correspondence and other communications.

We use this information to understand your requirements, prepare quotations, plan and deliver website projects, and provide ongoing services.

Information collected during these conversations may be recorded in written notes or electronic documents and stored using appropriate business systems, including Google Drive and Google Workspace services.

Access to client information is limited to people authorised to work on the relevant project.

We ask customers to provide only information reasonably necessary for their website project and related services.

6. Sharing your information

We may share relevant information with service providers where necessary to operate our business and deliver our services.

These may include:

  • Google, for email, documents and file storage.
  • GoDaddy, for website development, hosting and related services.
  • Payment and accounting service providers, where applicable.
  • Authorised people assisting with client projects.
  • Professional advisers or public authorities where required by law.

We share only information reasonably necessary for the relevant purpose and take appropriate steps to protect it.

7. International data transfers

Some technology providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is permitted under applicable UK data protection law, including relying on recognised adequacy arrangements or appropriate contractual safeguards where required.

You may contact us for further information about the safeguards relevant to your personal information.

8. How long we keep information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.

Our retention decisions take account of the nature of the information, whether a project proceeds, ongoing service obligations, potential disputes and applicable legal record-keeping requirements.

Accounting and tax records are retained for the periods required by law.

Information that is no longer needed will be securely deleted or anonymised, subject to any applicable legal obligations.

9. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse or disclosure.

These measures include appropriate account security, restricted access and the use of established service providers.

No online transmission or storage system can be guaranteed completely secure.

10. Cookies and website analytics

Our website may use cookies and similar technologies needed for its operation, security and functionality.

Where non-essential analytics or other cookies are used, we will provide appropriate information and consent controls as required by law.

You can manage cookies through your browser and any cookie preferences offered on our website.

11. Your data protection rights

Under UK data protection law, you may have the right to:

  • Request access to personal information we hold about you.
  • Request correction of inaccurate information.
  • Request deletion of information in certain circumstances.
  • Request restriction of processing.
  • Object to processing based on legitimate interests.
  • Request transfer of eligible personal information.
  • Withdraw consent where processing relies on consent.

You have the right to object to the use of your personal information for direct marketing at any time.

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights, contact hello@thepondjumper.com.

12. Complaints

If you have concerns about how we handle personal information, please contact us first so we can investigate.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Website: https://ico.org.uk

13. Automated decision-making

We do not currently use solely automated decision-making that produces legal or similarly significant effects on individuals.

14. Changes to this policy

We may update this Privacy Policy to reflect changes in our services, technology, business practices or legal requirements.

The latest version will be published on this website with its effective date.